role: producer, photographer
In February 2020 Merrell sent us to Rwanda to make a film about The Congo Nile Trail, a 141-mile trail network around Lake Kivu, designed to bolster tourism and connect the communities living along the edge of the lake in a country continuing to heal from the devastation of the 1994 genocide. A humbling, eye-opening, and reverent experience, our filmmaking plans changed as we heard the personal stories of the people we interviewed and as we were faced with the reality of having to cut our shoot days in half in order to scramble back to the US before pandemic lockdowns went into effect. We’re proud and honored to have been able to make this film.
agency: Avocados and Coconuts
director: Alex Massey
DP: Drew Kass
Merrell athlete: Mike Chambers
role: U.S. campaign lead, senior integrated producer
Through showcasing their partnerships with brands like Netflix, Sweetgreen, and World Central Kitchen, we developed and produced a global brand refresh for Google Workspace across print, digital and social to convey to their enterprise-level customers that the suite of tools aren’t just for emailing your mom or sending your best friend a lunch invite—they’re also helping some of the biggest companies out there make some huge waves.
client: Google
agency: Across the Pond
role: breakout producer
Working closely with Stripe’s internal brand team, I produced nine breakout content sessions for the company’s annual 3,000 person conference featuring conversations with thought leaders across companies like Airbnb, Masterclass, American Express, GitHub, Microsoft, Amazon, and OpenAI.
agency: Jack Morton Worldwide
client: Stripe
role: creative strategist, producer
Focusing specifically on underserved populations, Google for Startups uplifts and supports startup founders who may not otherwise have access to the abundance of resources found in the San Francisco Bay Area. The team at Google came to us to develop and produce a series of stories about startups who are creating positive change in their local communities, like CareAcademy, a company that’s creating pathways for caretakers to earn a higher wage and better serve the people they care for.
client: Google for Startups
agency: Across the Pond
role: brand strategy and development, senior creative producer
When Huckberry opened its first-ever brick and mortar store in NYC’s West Village, the goal was to create an immersive atmosphere that brought the brand’s mission of inspiring and equipping adventures near and far to life. So, we created seven detailed adventure itineraries tied to various product categories sold in the store—from a 72-hour trip to Iceland paired with technical travel gear, to an upstate New York escape by motorcycle paired with heritage workwear apparel, to a walking tour of iconic New York City literary bars paired with footwear.
We partnered with brands and friends along the way to inspire people to really get out there—from discounts on Land Rover rentals in Iceland to in-store surfboard shaping demos to photography classes with legendary adventure photographer Chris Burkard.
Read more about the pop-up (which worked out so well that Huckberry decided to keep it open for a few years) here.
created for Huckberry
photos by @a_souza_photo
role: creative producer
As part of a nation-wide campaign to provide practical tools and reduce the stigma around the public health crisis of opioid addiction, we worked closely with Google’s brand team to develop and produce artful animation telling the story of researchers on the cusp of developing an opioid-alternative, non-addictive pain medication. Explore the full campaign here.
client: Google Cloud
agency: Across the Pond
animation studio: Buck
role: executive producer
Scotch-Brite wanted to appeal to younger audiences by tapping into ASMR trends while also showing their family of products being used beyond the kitchen. We built a custom studio set to create ephemeral, dream-like worlds where the cleaning supplies worked their magic and produced a series of over 100 soothing, meditative videos portraying each product in action swiping away grime, dust and mud and leading us all towards a (hopefully) cleaner path forward.
client: Scotch-Brite
agency: Venables, Bell & Partners
production company: Lumberyard Productions
role: script supervisor
Google NEXT is the premiere global event when it comes to the future of technology. As script supervisor for this high-profile event, I worked closely with Google’s internal teams to refine, edit, and ensure speakers’ scripts aligned with the event’s brand and strategic goals. I managed scripts for speakers including Google CEO Sundar Pichai, Google Cloud CEO Thomas Kurian, and several other industry thought leaders.
client: Google Cloud
agency: Jack Morton Worldwide
role: brand development, creative strategy, producer
As a Discovery Channel employee for over five years, I played a key role in developing and producing award-winning series and specials for the flagship network, and in growing emerging Discovery brands like Science Channel, Investigation Discovery, and what’s now Travel Channel. I also managed the creative development and production of various film strands, including the famed week-long slate of documentary specials for Discovery’s Shark Week.
role: executive producer
In early 2021 the United States, along with much of the world, was at war with an invisible enemy. While mass vaccinations had begun, the battle to beat COVID-19 was still raging. We set out to make a lighthearted campaign to take the fear out of getting vaccinated and unite a divided America behind the largest mobilization in modern history.
The campaign draws inspiration from the art and messaging of classic WWII and Rosie-the-Riveter style posters but reimagines and reinterprets that spirit for these times and this cause. A diverse collection of hand-painted portraits spread messages of positivity, service, and a little bit of humor nationwide across digital, social and OOH that ran both in English and Spanish.
From billboards in Times Square to bus stops in Tallahassee, our campaign delivered over 5B impressions and, more importantly, the Veterans Coalition administered 1M+ vaccines to underserved communities.
client: Veterans Coalition and Ad Tech Cares (part of the Ad Council)
agency: Venables Bell & Partners
production company: Lumberyard Productions
role: creative producer, director
Duraflame’s been around for over 50 years as the brand leader in environmentally friendly wood-wax fire logs, and needed to make a push to connect with a younger audience. We created an interactive campaign featuring ways to come together around a fire—from car camping in the redwoods to family movie night right at home. Check out the full campaign here.
client: Duraflame
agency: Teak
photography by Josiah Roe
role: post-producer
Broadcast commercial featuring Audi’s new line of SUVs.
client: Audi
agency: Venables, Bell & Partners
production company: Tilt
post-production company: Lumberyard Productions
role: creative development, producer, director, editor
Huckberry, a brand focused on outdoor adventure, wanted to cover musicians in a way that felt natural to the brand. I developed a series positioning musicians as the ultimate adventurers and asked them everything from how to pull together the best gas station meal to how the evolution of their music has shaped their personal relationships. The series features Dr. Dog, St. Paul and the Broken Bones, Michael Nau, and Steep Canyon Rangers, to name a few.
created for Huckberry
select photography by Bryson Malone
role: creative development, producer, writer, director
I developed, directed and produced this campaign for Flint and Tinder—a rugged, American-made clothing brand—who wanted to launch their collection with a campaign centered around stories of real people who are redefining what it means to be an entrepreneur in America. We headed to upstate New York to tell the stories of a touring musician, a James Beard-nominated restauranteur, a cider-maker and a coffee roaster—people who’d left city life to chart new paths for themselves in the rural Catskills.
Explore more here:
Read more here:
The Blues Musician Who Finds His Muse in the Mountains
How a Painful Car Crash Led to a Wild Orchard Cider Company
The Couple Behind this Hidden Catskills Eatery
created for Huckberry and Flint and Tinder
photography and cinematography by @brysonmalone
music courtesy of The Bones of JR Jones
role: producer, director
Outside Magazine and Land Rover partnered to throw a first-of-its-kind music and adventure festival in the California desert. The goal was to market Land Rover’s iconic Defender series to a younger, adventure-oriented audience.
I directed and produced two promo videos for Land Rover and live social content for Outside Magazine that featured the Defender integrated into the festival’s outdoor-adventure programming.
agency: Granite & Light
photographer: Nate Luebbe
cinematographer: Peter Amodeo Gould
editor: Brandon Nelson
music courtesy of Tijuana Panthers
role: creative development, senior producer, copywriter, director
I developed, produced, and directed this Austin city guide in partnership with Danner Boots featuring the favorite local haunts of Americana band Jamestown Revival. Explore the full field guide here.
created for Huckberry and Danner Boots
photography by Nicole Mason
