Veronica creates strategic brand, advertising, and editorial content driven by beautiful visuals and human-centered storytelling.

After spending five years on the East Coast developing and producing series for the Discovery Channel, Veronica moved West to lead various companies’ creative teams and work as a freelance creative and producer. She most recently ran the in-house creative production team for independent ad agency Venables, Bell & Partners in San Francisco.  

With a background firmly rooted in storytelling, Veronica’s approach revolves around building an emotional connection with audiences in order to raise awareness and change behavior. Her expertise lies in understanding clients’ goals, creating a roadmap for achieving them, and executing her creative strategy. She works with clients across all sectors and is especially excited about projects that help foster human connection and promote well-being.

She’s able to scale her teams to meet varying projects’ needs and, with experience in all aspects of the creative process, offers her clients end-to-end creative services. She works with both small, independent brands and with in-house creative teams at large companies. 

When not developing content and campaigns for clients, she’s probably making something with her hands or driving her truck Pearl into the desert.