role: brand strategy and development, senior creative producer
When Huckberry opened its first-ever brick and mortar store in NYC’s West Village, the goal was to create an immersive atmosphere that brought the brand’s mission of inspiring and equipping adventures near and far to life. So, we created seven detailed adventure itineraries tied to various product categories sold in the store—from a 72-hour trip to Iceland paired with technical travel gear, to an upstate New York escape by motorcycle paired with heritage workwear apparel, to a walking tour of iconic New York City literary bars paired with footwear.
We partnered with brands and friends along the way to inspire people to really get out there—from discounts on Land Rover rentals in Iceland to in-store surfboard shaping demos to photography classes with legendary adventure photographer Chris Burkard.
Read more about the pop-up (which worked out so well that Huckberry decided to keep it open for a few years) here.
created for Huckberry
photos by @a_souza_photo