role: producer, director
Outside Magazine and Land Rover partnered to throw a first-of-its-kind music and adventure festival in the California desert. The goal was to market Land Rover’s iconic Defender series to a younger, adventure-oriented audience.
I directed and produced two promo videos for Land Rover and live social content for Outside Magazine that featured the Defender integrated into the festival’s outdoor-adventure programming.
agency: Granite & Light
photographer: Nate Luebbe
cinematographer: Peter Amodeo Gould
editor: Brandon Nelson
music courtesy of Tijuana Panthers